BTS and the art of Twitter Kim Arin | The Korea Herald/Asia News Network BTS is one of the most social media-savvy celebrities around. The band has two Twitter accounts under its name, one managed by the label Big Hit Entertainment ( @BTS_BigHit ) and another operated by the members themselves ( @BTS_twt ). The former, followed by 12.8 million users, is more official in tone, primarily used for announcements, press releases and music videos. The latter, with 16.9 million people following, is more personal, serving mostly as a platform for communication with fans. On the second Twitter account, BTS members do what everybody on Twitter does -- publish messages under 280 characters and uploads selfies and short clips. However, they do it so well that it prompted Bloomberg to say of their social media use as “likely (having) something to do with (BTS’ success in the US)” in its December 2017 piece. According to the Bloomberg report, BTS was retweeted or liked on Twitter ...